MB-220T00: Microsoft Dynamics 365 Marketing Functional Consultant

Price
$2,380.00
SATV Eligible
Duration
 4 Days
Delivery Methods
 VILT    Private Group

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

 

Upcoming Class Dates and Times

Oct 11  - Oct 14, 2021
8:00AM - 4:00PM Central
4 Days
Virtual Instructor Led

Who Should Attend

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

Course Objectives

  • Configure advanced settings
  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Design and create marketing forms and pages
  • Create and manage segments
  • Set up and launch customer journeys
  • Create and manage events
  • Distribute and analyze surveys

Agenda

1 - Marketing Application Configuration
  • In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
2 - Leads
  • This module will review how to create, manage and score leads.
3 - Marketing Forms and Pages
  • This module will cover how to create marketing forms and pages.
4 - Segments and Lists
  • This module will cover how to manage segments, subscription centers, lists and double opt-in.
5 - Marketing Emails
  • This module will cover how to create email messages in Dynamics 365 Marketing.
6 - Customer Journeys
  • This module will review the customer journey creation process.
7 - Insights
  • This module will demonstrate how to view, understand and manage customer insights.
8 - Events
  • In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing.
9 - Surveys
  • In this module you will review how to configure, design and distribute surveys in Dynamics 365 for Marketing.
10 - Results
  • In the Results module, you will review marketing event and survey insights.

Prerequisites

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles.
 

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