Build and Analyze Customer Journeys using Marketing Cloud (MKT101)

Price
$3,000.00

Duration
5 Days

Delivery Methods
Virtual Instructor Led
Private Group

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Course Details & Schedule

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Course Overview

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

Course Objectives

Explain compliance concepts to ensure optimal deliverability.
Use tools within Marketing Cloud to uphold deliverability standards.
Develop effective, relevant messages using Content Builder.
Utilize Email Design best practices to ensure the best customer experience.
Design and test different delivery methods and options when sending an email message.
Design and execute customer journeys using automation tools within Marketing Cloud.
Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
Define fundamental data management and structure terminology.
Use data segmentation tools to create targeted emails.
Apply a simple data model concept to a real-world scenario.
Define subscriber statuses, unsubscribe methods, and preferences.
Analyze marketing campaigns using common KPIs.
Solve a common marketing problem using troubleshooting guidance.
Prioritize testing methods and tools to ensure quality control.
Explain fundamental account and sending administration.
Know where to go for more information, guidance, and support.
Describe capabilities across the platform.

Who Should Attend?

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

United Training is committed to working as a partner with our clients. Choose United Training and take advantage of the following benefits.

Robust Public Enrollment Schedule. Enjoy access to hundreds of Guaranteed to Run dates across a diverse catalog of course titles.
Private Group Training. Let our world-class instructors come to you to deliver training at your place of business or we can present to your team online using our Virtual Instructor-Led Training platform.
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Course Prerequisites

There are no prerequisites for this course.

Agenda

Introduction to Salesforce Marketing Cloud

Administration

Subscriber and Data Management

Email Message Design and Creation

Message Testing, Delivery, and Email Marketing Best Practices

Marketing Automation

Analytics and Troubleshooting

Summary

Upcoming Class Dates and Times

Jul 24, 25, 26, 27, 28
9:00 AM - 5:00 PM

ENROLL $3,000.00

Virtual: Online - CST

Sep 25, 26, 27, 28
9:00 AM - 5:00 PM