Build and Analyze Customer Journeys using Marketing Cloud (MKT101)

Price
$3,000.00 USD

Duration
5 Days

Delivery Methods
Virtual Instructor Led
Private Group

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Course Overview

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

NOTE: This course is offered in the standard 5-day format and also the extended 10-day format.

Course Objectives

Explain compliance concepts to ensure optimal deliverability.
Use tools within Marketing Cloud to uphold deliverability standards.
Develop effective, relevant messages using Content Builder.
Utilize Email Design best practices to ensure the best customer experience.
Design and test different delivery methods and options when sending an email message.
Design and execute customer journeys using automation tools within Marketing Cloud.
Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
Define fundamental data management and structure terminology.
Use data segmentation tools to create targeted emails.
Apply a simple data model concept to a real-world scenario.
Define subscriber statuses, unsubscribe methods, and preferences.
Analyze marketing campaigns using common KPIs.
Solve a common marketing problem using troubleshooting guidance.
Prioritize testing methods and tools to ensure quality control.
Explain fundamental account and sending administration.
Know where to go for more information, guidance, and support.
Describe capabilities across the platform.

Who Should Attend?

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

Top-rated instructors: Our crew of subject matter experts have an average instructor rating of 4.8 out of 5 across thousands of reviews.
Authorized content: We maintain more than 35 Authorized Training Partnerships with the top players in tech, ensuring your course materials contain the most relevant and up-to date information.
Interactive classroom participation: Our virtual training includes live lectures, demonstrations and virtual labs that allow you to participate in discussions with your instructor and fellow classmates to get real-time feedback.
Post Class Resources: Review your class content, catch up on any material you may have missed or perfect your new skills with access to resources after your course is complete.
Private Group Training: Let our world-class instructors deliver exclusive training courses just for your employees. Our private group training is designed to promote your team’s shared growth and skill development.
Tailored Training Solutions: Our subject matter experts can customize the class to specifically address the unique goals of your team.