In this course, students will create a Google Analytics account, create multiple web properties, & tag website pages with code. Students will then create multiple views for collecting & analyzing data, and create filters & funnels for your views.
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This course is designed for users who wish to analyze website traffic or online advertising campaigns for a variety of reasons, including increasing customer reach and increasing conversions. In this course, you will learn how to set up and use Google Analytics and standard Google Analytics reports.